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Coast

Empowering People and Communities to Protect Water Sources Everywhere. 

Our Values 

Our values act as our compass, shaping how we conduct ourselves in everything that we do. They guide the people we hire, the partners we select, and the way we work together to further our mission and maximise our impact.

Integrity

Collaboration

Inclusion

Vanguard

Our Team

Dr. Macarena Cataldo 

CEO and Co-Founder

With a PhD. in Chemical Engineering, Macarena has 15+ years  experience in the application of electrochemistry to drinking and wastewater treatment using a multidisciplinary approach to tackling water quality issues.

15 years ago, while volunteering as a science teacher for at-risk youth, I met a family living in my hometown of Valparaiso, Chile, who lacked access to water and proper sanitation. The stark reality of their situation shocked me, and I became acutely aware of the widespread global issue affecting millions of people.

 

This experience was a turning point that ignited my passion to dedicate my life to developing innovative water technologies. My experiences in water treatment (European Space Agency, Metropolitan Water Company of Turin and Res'eau WaterNet) have been instrumental in refining and honing the foundational ideas that now form the core principles of Viridis. 

TM

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Ahmad Erfan 

COO and Co-Founder

With over 15 years of expertise in the legal, retail, and technology sectors, Ahmad brings extensive experience in regulatory affairs, quality control, supply chain management, and go-to-market strategies.

When I moved to Canada as a teenager, I was immediately struck by its wild beauty and abundance of natural assets. But my epiphany didn’t come until years later, when I took a sabbatical from work to travel to remote corners of the world with my wife and three young children. 

 

I came back from that trip with a profound realization: nature is not a resource, but is intrinsically valuable in itself. And rather than seeking ways to exploit it in the name of human progress, we must aim to preserve and protect the natural environment for all forms of life, and for its own sake. 

 

So it was only natural (pun intended!) that when I met Maca in early 2023 and learned about the company, I was immediately drawn in by her vision of ensuring the availability and sustainable management of water for all. I dived in head-first, and together with our team, we're building something truly special.

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